“Do what you do best” – this is what BT would like to you to believe if you were running an SME. If you believed this, you would also believe that BT is good at destroying destructive Gremlins! I am referring to the latest ad starring Peter Jones and the specially designed Gremlins. Why would you trust BT with your Gremlin-busting chores? Phones to Gremlins. Not your average case of a company reinventing itself, is it?